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Introduction: Merchandising Makes a Difference DISCIPLINED MERCHANDISING STRATEGIES Merchandising makes three important contributions to a retail store. It increases sales, it improves profitability and it helps control expenses. It increases sales by making a store appealing to customers. It improves profitability by generating more margin dollars. And it controls costs by improving employee and salesfloor productivity. In doing so, merchandising touches almost every aspect of how your store conducts business on a daily basis. Like advertising and inventory management, in order to be successful, retailers need to plan and execute merchandising techniques. This section will help you understand why merchandising is so important to your store and what you can do to help your store develop better merchandising practices. Click on an icon above to access a category
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